Empowering a top biopharma company to reduce diagnostic delays in immunology

Accelerating Diagnosis Through Human-Centered Digital Transformation

Patients in the immunology space often face significant delays in diagnosis due to fragmented touchpoints, limited communication between systems, and unmet emotional and practical needs across the journey.

I led a multi-phase initiative using human-centered design, persona development, journey mapping, and digital strategy to identify barriers and co-create scalable, patient-first solutions.

Approach & Capabilities Applied

• 52 in-depth narrative interviews across five countries (US, UK, Spain, Germany, France) with patients and HCPs

• Insight synthesis and co-creation workshops to translate friction points into solution concepts

• Persona development representing diverse patient and HCP archetypes to inform design decisions

• End-to-end journey mapping highlighting emotional drivers and diagnostic drop-off points

• Ideation and concept development of three digital solutions:

  • Symptom translator

  • Patient companion app

  • Referral enablement platform

• Toolkit creation to guide future digital innovation efforts